In this podcast, AVweb senior editor Mark Phelps talks with Chuck Surack, founder of musical instrument and equipment retailer Sweetwater Sound and new owner of Enstrom Helicopter. Surack’s business style includes a healthy helping of customer satisfaction, to the point where he includes a small bag of (Sweet?) candy with each online order, no matter how small.
In a telephone conversation with AVweb (excuse the “non-studio-quality” audio), Surack traces his rise to success in the music industry, paralleled by his appreciation and enthusiasm for aviation. From siphoning gas from 55-gallon drums to fuel his Dad’s Aeronca Chief in southern Ohio; to shedding tears on his first solo rotorcraft flight; to his commitment—and concrete plan—to revitalize Enstrom in the marketplace, Surack displays his confidence and enthusiasm in executing his ambition to reinstall Enstrom as a serious player in the light-helicopter market.
Tears after success is sadness, laughter would be joy.
What a great and informative interview Mark. I logged a little time in an R22. And bought my Stratocaster with active pickups at Sweetwater.com. I’m thinking now about going over to Enstrom to finish the add on …
Glad you enjoyed it. He was fun to talk with. Enjoy that Strat!